EFFECTIVE JOURNALISM REQUIRES AN ENGAGED

COMMUNITY

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ENGAGING CASE STUDIES THAT MATTER

"How engaged does our product allow the journalist to be?"

Our number one goal as a company is to make sure the products we are building actually DO help financially support journalism directly, or at the very least have an affect on the bottom line.

But that is much easier to say than do.

Not only are these tools effective at increasing audience engagement, they bring the audience and journalists together without adding to the authors workload or interrupting their natural work flow.

"We also see that the in-article surveys give our readers an opportunity to interact with our content, and feel a connection with the author and content in a civil way."

-Stacy Johnson

Online Editor, Daily Herald

After first 90 days of implementation, Utah’s Pulitzer Prize-winning newspapers, Salt Lake Tribune, increases commenting page views by 21% with new comment system.

 

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Surveys are almost a guaranteed boost to any online engagement campaign. People like to take them and they love to see the results. But World Table has built a special survey tool just for journalists that almost demands a closer look. 

 

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PRESS RELEASES:

NEW YORK,  NY — June 5, 2019 — World Table, the online public engagement platform for the world of journalism, and LaterPay, which offers users immediate, frictionless access to content or services without requiring upfront registration or payment, have announced the expansion of their partnership to help publications build, manage and serve their communities, converting users into subscribed readers. 

 

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NEW YORK,  NY — June 5, 2019 — World Table, the online public engagement platform for the world of journalism, and LaterPay, which offers users immediate, frictionless access to content or services without requiring upfront registration or payment, have announced the expansion of their partnership to help publications build, manage and serve their communities, converting users into subscribed readers. 

 

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IN THE NEWS:

Comments on stltoday.com articles are changing. Starting today, we are using a new platform to host conversations. Unlike the previous commenting system, users will not need a Facebook account. Instead, the same log-in subscribers use to read the website will work to write or respond to a comment...

 

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Silicon Slopes is one of the most prestigious tech gatherings in the west. Salt Lake Tribune invited World Table CEO, Bryan Hall, to join Paul Hunstman (the Tribune's owner and publisher), Jennifer Napier-Pearce (the Tribune's Editor), and Kelly Canon (the Tribune's Online Manager) to discuss: "How We're Fixing Our Comments."

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ON THE AIR:

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Beth O'Malley, Reader Engagement Editor at the St. Louis Post Dispatch, joins St. Louis on the Air in the studio to discuss their switch to World Table.

August 13, 2019

Last week, the St. Louis Post-Dispatch unveiled a new online comment system. Declaring its old Facebook-based model broken, the daily newspaper explained that community moderation and a scoring system for commenters would give greater prominence to readers who "consistently drive positive conversation." The paper's reader engagement editor, Beth O'Malley, joins the show to discuss how the new system is working and the difficulties of keeping online conversation civil in an angry age. Lindsay Toler, digital engagement producer for St. Louis Public Radio, also participates in the discussion.

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TOWN HALL:

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World Table CEO, Bryan Hall, listens as Paul Hunstman explains why the Tribune chose to partner with World Table.

World Table CEO, Bryan Hall, joined the Salt Lake Tribune's owner, editor, and online manager at a recent Silicon Slopes Town Hall to discuss how the Tribune is using World Table's software and innovative approaches to aggressively and proactively fix and improve their comment sections.

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Why didn't newspapers innovate better during the digital transformation?

Sahalie Donaldson, World Table Intern

Don Henninger, former managing editor of the Arizona Republic, remembers the buzz circulating throughout the news industry when the Internet caught on with the public. The tension, apprehension, doubt and excitement were palpable...

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Every generation of journalists must find, use, and sometimes invent, the most effective way to their message in front of the right people.

Lauren Lethbridge, World Table Intern

The idea that news should be free needs to change. Readers need to understand what they are paying for and newspapers need to become more transparent. Innovation will help newspapers create stronger branding and become more successful in gaining and keeping subscribers that value and understand what their money is paying for and where it is going.

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