A PUBLIC BENEFIT CORPORATION SERVING JOURNALISM:
A PUBLIC BENEFIT CORPORATION SERVING JOURNALISM:
Public Benefit Corporations operate like regular corporations with one major exception: Corporations are legally required to maximize profits for their shareholders as their reason for existence. Public Benefit Corporations are allowed to legally add an additional reason for existence that serves a social or environmental need - allowing them to serve both purposes. “Certified” Public Benefit Corporations meet even higher standards that prove (or certify) they are doing the things they claim to be doing - or at least trying.
We have chosen Journalism as the cause we want our business to serve.
Public Benefit Corporations operate like regular corporations with one major exception: Corporations are legally required to maximize profits for their shareholders as their reason for existence. Public Benefit Corporations are allowed to legally add an additional reason for existence that serves a social or environmental need - allowing them to serve both purposes. “Certified” Public Benefit Corporations meet even higher standards that prove (or certify) they are doing the things they claim to be doing - or at least trying.
We have chosen Journalism as the cause we want our business to serve.
A Public Benefit Corporation
"Perhaps more than ever...
...journalists need friends in the business world."
-Bryan Hall
CEO, World Table
KPI's (KEY PERFORMANCE INDICATORS):
Starting in June of 2019, we began tracking the following KPI’s to help us know how well we are meeting our objectives as a Public Benefit Corporation with a focus on finding new and innovative ways to fund journalism:
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How many additional journalistic stories did our system help fund this year?
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How many new ongoing news subscriptions were generated through that same system this year?
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How many additional individual stories were paid for (non-subscribers) as a result of our system?
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How much additional advertising revenue was shared back with the newspapers this year?
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How much was the total amount generated that went directly to supporting journalism and news?
To further reach our goals, World Table has partnered with LaterPay to help newspapers - and particularly journalists - bring in more paying subscribers and readers through the combination of our two systems.
"How do we actually change the entire industry?"