JOURNALISM

IS WORTH

PAYING

FOR

scroll down

OUR CORE GOALS:

"How do we actually change the entire industry?"

1 - Our products and approaches will encourage the public to value, engage with, and pay for high quality journalism.

2 - If we achieve the first goal we will become the premiere engagement suite for journalists everywhere.

"Perhaps more than ever... 

...journalists need friends in the business world."

-Bryan Hall

CEO, World Table

GUIDING PRINCIPLES:

  • Good journalism is worth paying for.

  • Supporting journalism is good business.

  • The future and stability of journalism require radical innovation now.

  • Everything we do as a business will strive to support and fund effective, responsible, and sustainable journalism.

    • Effective journalism requires an engaged community.

    • Responsible journalism provides a forum for civil discourse, public debate, and compromise.

    • Sustainable journalism incentivizes citizens to engage as creators, curators, and customers.

  • Publishers have the right to protect their brand for their own sake and for the public good.

  • Curation of both content and community input is the right and responsibility of journalists.

  • We strive to abide by and promote The Way of Openness in all we do.

LEARN MORE

MISSION STATEMENT:

Perhaps more than ever, journalism - and those who aspire to sacrifice themselves to such a noble cause - need true friends in the business world. Friends who will support them. Friends who will protect them. And friends who will challenge them to do more and be better than they’ve ever been. We want to be those kinds of friends. 

 

We are not just blind activists. Neither are we a non-profit. We are ourselves a business - with shareholders, personal lives, and families. But we firmly believe that if everything we do as a business strives to support and fund effective, responsible, and sustainable journalism, we will always have plenty of profitable work to do. 

 

Journalism is good business.

LEARN MORE

A PUBLIC BENEFIT CORPORATION SERVING JOURNALISM:

Public Benefit Corporations operate like regular corporations with one major exception: Corporations are legally required to maximize profits for their shareholders as their reason for existence. Public Benefit Corporations are allowed to legally add an additional reason for existence that serves a social or environmental need - allowing them to serve both purposes. “Certified” Public Benefit Corporations meet even higher standards that prove (or certify) they are doing the things they claim to be doing - or at least trying.

 

We have chosen Journalism as the cause we want our business to serve.

LEARN MORE

KPI's: (Key Performance Indicators)

Starting in June of 2019, we began tracking the following KPI’s to help us know how well we are meeting our objectives as a Public Benefit Corporation with a focus on finding new and innovative ways to fund journalism:

 

  1. How many additional journalistic stories did our system help fund this year?

  2. How many new ongoing news subscriptions were generated through that same system this year?

  3. How many additional individual stories were paid for (non-subscribers) as a result of our system?

  4. How much additional advertising revenue was shared back with the newspapers this year?

  5. How much was the total amount generated that went directly to supporting journalism and news?

LEARN MORE

THE WAY OF OPENNESS:

The Way of Openness is a set of skills and attitudes that will significantly improve the quality of your conversations, your perception of yourself and others, and the power of your influence for good in the world.

  1. BE HONEST

  2. BE KIND

  3. LISTEN WELL

  4. SHARE THE FLOOR

  5. PRESUME GOOD WILL

  6. ACKNOWLEDGE THE DIFFERENCES

  7. ANSWER THE TOUGH QUESTIONS

  8. GIVE CREDIT WHERE CREDIT IS DUE

  9. SPEAK ONLY FOR YOURSELF

  10. KEEP PRIVATE THINGS PRIVATE

The way of openness is the simplified but very useful culmination of Dr. Charles Randall Paul's life work. We have tried to abide by it internally and also build community forums that will help facilitate these practices.

LEARN MORE

HOW WE GOT HERE: (brief backstory)

The very first question we ever had was "How in the world do we stop all this nonsense online?" That's a doozy of a question if you're only thinking about starting a company. But it was that flabbergasting moment that brought us all together.

Jack Donaldson and myself had been making political documentary films for about seven years. Leo Brunnick had started Patheos.com and grown it into the largest multi-faith website in the world. And Dr. Charles Randall Paul was the Chairman of the Foundation for Religious Diplomacy. Each of us had seen how useless the arguments online had become and how badly they affected the real discussion and the real content...

READ MORE